Acuity Insights press release
Press Release, Copywriting, TOV, high productivity
Acuity Insights is where sharp thinking meets educational innovation! Born from the transformation of Altus Assessments, Acuity Insights is like the superhero version of its former self, now armed with even more tools to help schools and organisations assess the stuff that really matters—like empathy and communication, not just grades. After acquiring One45, they've become a force to be reckoned with, blending assessments and analytics to give educators crystal-clear insights into their students’ skills. It’s a next-level approach to shaping the future of education, where the focus is on the whole person, not just the scorecard!
During my time at Acuity Insights, I got to be the storytelling architect behind some pretty exciting press releases! Each one was like a puzzle, where timing was everything—strategically dropping news bombs at just the right moment to capture attention, shape the narrative, and hit all our communication goals. The big showstopper? A press release announcing the company’s epic transformation from Altus Assessments to Acuity Insights after scooping up One45.
With such a big announcement on the line, timing had to be spot-on. We needed to make sure the news landed like fireworks, catching the eyes of all the right people while aligning with industry buzz. Working with the brilliant CEO, Rich Emrich, and the ever-insightful Dr. Kelly Dore, I got to weave their perspectives into the release, adding personal flair and depth. Multiple drafts flew back and forth, each one tightening up the message until every word hit just right.
Finally, after plenty of tweaks and feedback, we released the statement into the wild—and it wasn’t just an announcement; it was a conversation starter! The whole process taught me the art of balancing storytelling with strategy, and it was a blast making sure every detail worked like magic.
Always creating exciting copy that is both easy to read and highly engaging.
Brianna Bell, Acuity Insights
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