Long form content
Research, Content writing, Content editing
Welcome to the vibrant universe of Acuity Insights, where education gets a techy twist! This lively platform is on a mission to revolutionise how we understand and measure student potential, focusing on those all-important qualities like empathy and communication. Forget just crunching numbers—Acuity Insights dives deep into what really matters, making assessments a celebration of the skills that light up the future! Their website is a treasure trove of resources and innovative products, like Casper, Snapshot, and Duet, all designed to empower educators and institutions. So, get ready to embark on a journey where assessments meet adventure and education becomes an exciting exploration!
During my contract with Acuity Insights, I played a key role in expanding the company's reach into the teacher education sector by crafting a series of engaging blog articles, this one being among the most extensive. This initiative sprang from the realisation that there was a significant content gap for the teacher education audience, prompting the creation of a trilogy of articles to shine a light on this underserved sector.
To make sure the articles were as comprehensive and captivating as possible, I dove into strategic meetings with key stakeholders across the company. These brainstorming sessions were like gold mines of insights, helping me gather valuable nuggets of information that laid the groundwork for the content. I even explored additional topics that popped up during these discussions, ensuring the articles were not only informative but also packed with relevance and fun!
Because this article was a lengthy read, I teamed up with the design crew to whip up a custom graphic (above). The aim? To enhance understanding and add a splash of visual flair to the content! Unfortunately, due to the company’s rebranding efforts, the graphic had to be put on hold as the design team faced time constraints in aligning it with the new branding colors. But no worries—the article still stood strong as a robust piece of content, catering to a previously unexplored audience for Acuity Insights!
Her passion for writing is always evident in her work, always creating something truly compelling.
Andrea Russo, Acuity Insights
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