Social media posts

Acuity Insights is the cool kid on the block when it comes to educational assessments, revolutionising how we evaluate future medical and health professionals! With their standout products—Casper and Duet—they focus on measuring essential skills like empathy, communication, and critical thinking. It’s all about looking beyond test scores and capturing the full essence of what makes a great healthcare provider!

Founded on the exciting idea that assessments should mirror real-life interactions, Acuity Insights partners with schools and organisations to supercharge their selection processes. They’re not just about numbers; they’re all about nurturing well-rounded professionals who are ready to make a difference in the world. With a mission to transform traditional assessment methods, Acuity Insights is definitely a game-changer in the world of education, making learning and evaluation a whole lot more engaging and impactful!

In June 2022, Acuity Insights rolled out the red carpet for university leaders at a spectacular Summit and Symposium! These events were buzzing with engaging discussions and featured an all-star lineup of distinguished speakers ready to share their wisdom and spark new ideas.

My mission? To capture the magic of these discussions and turn them into concise, compelling summaries that popped! I dove into the live sessions, eager to snag noteworthy quotes from the speakers and weave them into dynamic social media posts that showcased the depth and excitement of the conversations. It was like being the hype person for thought leadership, creating buzz and intrigue that rippled through the online community!

Collaboration was the secret sauce that made this strategy a success. I teamed up with the inbound team that managed Acuity Insights' social media accounts, transforming the event's content into a digital celebration. Together, we reached a broader audience, igniting ongoing conversations and building connections within the academic world. It was a blast bringing the insights of the Summit and Symposium to life online!